Noom is a subscription-based app for tracking your food intake and exercise habits. Rather than just focusing on what you should or shouldn’t eat—like other weight loss programs—Noom's psychology-based approach helps you change the way you think and feel about eating. Because weight loss isn’t just about what you eat, but why you eat. Noom's goal is to help you develop sustainable habits that you’ll keep for a lifetime—not just the few months that you’re on the program.